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This remarkable story began in 1946, in Italy, where, after the war, candy and confections were in short supply and were purchased mainly for special occasions from the local sweet shop. It was here in northwestern Italy in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable prices. | |
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Add to that, procedures for ensuring consumers taste only the freshest possible product, as well as some very clever marketing, and the Ferrero story began to unfold. |
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The first of the Ferrero products was Pasta Gianduja, a chocolate-hazelnut spread that, re-named Nutella®, was destined to become the #1 selling sweet spread in the world. Since that first successful venture, Ferrero has gone on to introduce many of the most celebrated confectionery brands in the world. | |
Although
Pietro
Ferrero
and
his
brother
Giovanni
had
laid
the
groundwork
for
future
company
success,
when
both
died
in
the
early
1950's,
it
fell
to
Pietro's
son,
Michele
Ferrero,
to
continue
the
pursuit
of
their
vision,
as
Ferrero
expanded
across
Europe
and
then
abroad.
Ferrero
first
moved
beyond
Italy
in
1956,
establishing
both
manufacturing
facilities
and
offices
in
Germany.
This
was
followed
by
new
facilities
in
France
in
1958.
In
the
late
60's
and
early
70's,
Michele
Ferrero
began
a strong
new
phase
of
international
expansion
with
sales
offices
and
production
facilities
outside
Europe.
Ferrero
U.S.A.,
Inc.
was
first,
then
came
Ferrero
Canada,
Ferrero
Australia,
Ferrero
Ecuador,
Ferrero
Brazil,
Ferrero
Japan,
and
Ferrero
Inc.
in
Puerto
Rico.
More
recently,
offices
have
been
opened
in
Hungary,
Poland
and
in
the
Czech
Republic.
FERRERO
U.S.A.,
Inc.
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It
was
in
1969
that
Ferrero
U.S.A.,
Inc.
first
opened
for
business
in
New
York
City.
To
introduce
the
Ferrero
story
in
the
vast
and
unique
U.S.
market,
Ferrero
U.S.A.,
Inc.
chose
as
its
lead
product,
not
the
enormous
Nutella®
brand
or
one
of
the
hugely
successful
Ferrero
chocolates,
but
rather
the
smallest
Ferrero
wonder
of
all
- Tic
Tac®! Repositioned
in
1980
as
"The
1 1/2
Calorie
Breath
Mint®,"
Tic
Tac®
has
grown
continuously,
and
today
enjoys
the
#1
position
in
the
U.S.
breath
mint
category. |
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Following the success of Tic Tac® and Rocher®, consumers are now beginning to enjoy the distinctive taste of Nutella® spread. As it rapidly gains distribution and awareness across the U.S., it's destined to become as big a success here as it is in Europe. | ||
FERRERO
TODAY
Today,
Ferrero
remains
a true
family-run
success
story.
A third
generation
of
Ferrero
sons
have
joined
their
father
and
continue
to
operate
under
the
same
basic
principles
that
gave
Ferrero
its
start
in
Alba
over
50
years
ago.
With
global
sales
growing
in
country
after
country,
Ferrero
is
today
one
of
the
largest
confectionery
companies
in
the
world.
The
Ferrero
Family
continues
to
delight
its
global
consumers
with
a seemingly
inexhaustible
line
of
unique,
high-quality
products,
not
only
in
the
spread
and
candy
aisles,
but
also
in
the
bakery
and
beverage
sections.
FERRERO
.
. .
a
success
story
that's
still
being
written.
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