FERRERO USA HISTORY
Shortly after its introduction, the signature Tic Tac® "Tree" display was appearing at U.S. checkouts everywhere and America was singing along with Ferrero's catchy:
"Put a Tic Tac® in your mouth and get a BANG out of life!"
Repositioned in 1980 as "The 1 1/2 Calorie Breath Mint®," Tic Tac® has grown continuously, and today enjoys the position of #1 selling breath mint in the U.S.
The distinctive Tic Tac® green was followed by the dazzling gold of Ferrero Rocher®, the fine chocolate and hazelnut "praline." Is it any surprise that Rocher® is rapidly becoming a mainstay of increasingly-sophisticated American tastes, and that Ferrero is once again making quality confections a part of everyday life … for treats as well as gifts.
Following the success of Tic Tac® and Rocher®, consumers are now beginning to enjoy the distinctive taste of Nutella® spread. As it rapidly gains distribution and awareness across the U.S., it's destined to become as big a success here as it is in Europe.